te·nac·i·ty – noun
the quality or fact of being able to grip something firmly; grip.
synonyms: persistence, determination, perseverance, doggedness, strength of purpose, tirelessness, indefatigability, resolution, resoluteness, resolve, firmness, patience, purposefulness, staunchness, steadfastness, staying power, endurance, stamina, stubbornness, intransigence, obstinacy, obduracy, pertinacity
Don’t the definitions and synonyms just say it all? If you can’t stay in the fight, if you can’t stay in the boat, then don’t get in it. You are going to have obstacles, disappointments, failures, people are going to lie to you, steal from you, you are going to have set backs and misunderstandings. If you want success, success come with a price. Only he who endures gets the prize. This is a mental state. You’ll notice that the first part of this book is concerned with getting you into the proper state of mind. Without this as a foundation, nothing that you will do can be successful. “For as a man thinkith in his heart, so he is” – Proverbs 23:7
Tenacity means never giving up. It’s that drive that says one way or another I’m going to get this done. It’s the difference between focusing on what obstacles that you’re going to encounter versus saying to yourself, how can I get this done. One thing that I’ve noticed as I’ve consulted various businesses is that the majority of failing business owners continually meet new ideas with resistance. I think that they’re somewhat psychic. I can present an idea about which they’ve never thought, and somehow they know the obstacles and the reaction that their peers and customers are going to have. So they never try. They defeat themselves before they get started.
Successful business owners look at the process, the people involved, and the “widget” (service, product, or process), assess its viability, and find a way to make it work. They know that if it’s not working that it’s probably because they’re not “working it right.” They know that they are the primary determinant of their future.